June 9, 2011 Women’s Council of Realtors Fort Bend Chapter Business Resource Luncheon
Being a business resource for Realtors, our lunch was a perfect “lunch and learn” experience. We know we are in a changing market and our guest speaker
Rita Santamaria, owner of Champions School of Real Estate offered us a glimpse of the past and a peak at the future. Future buying directives that is!
Ms. Santamaria shared insight on how Neo-Traditionals and Boomers are changing our market. The Neo-Traditionals are the buyers of today. More than any generation these Neo-Traditionals are predominately boomers.
Some of their buying habits include-
*looking for things they connect with on a personal level
*cultural opportunities, “what’s in the neighborhood”?
*Uniqueness to a home or the neighborhood
*planned communities and amenity filled properties
She suggested our marketing and listing strategies include the “experience of living” in that particular community and incorporate the planned community amenities that appeal to the multi-generational.
A big thanks to our strategic partners-Perry Homes, The Arrangement & Wells Fargo.
Everyone still needs to “ Think Pink”. Flocking is a popular and FUNraising event!! Contact Sallie Wheeler, the Mother Flocker, @ 832-236-5581 to flock a friend or client today.
Mark your calendars for our July 14th luncheon being held @ Sugar Land’s POST OAK GRILL (1550 Lake Point Parkway). Bring school supplies for the donated backpacks benefiting Fort Bends Women’s shelter. BRING A FRIEND!!
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